Some Free
Ways to Promote Your Website
Increase Your Search Engine Visibility
Meta tags provide information about your Web page to search
engine robots so that the search engine can
better understand what your website is about.
Meta tags provide this information in a
format that the web crawlers/spiders that
visit your website can understand.
Insert keywords and description in your
website that describe your business. Repeat
these keywords in the text of your Web
site's homepage. Strategic use of keywords
can put your business name at the top of
customers' search results.
Add your URL on your advertising projects
Maximize your advertising efforts by listing
your website address on your advertising
projects, including letterhead, business
cards, phone books, brochures, flyers,
email signatures and direct mail pieces.
Print the URL on the front of your building
or the door to your office suite
Submit your site to directories, specialty
listings, industry organizations, and Yellow
Pages
It doesn’t matter what industry your
business is in, there are online directories
that you should register with. Many business
and industry associations allow you to list
your business on their website. Use search
engines to find them, and then create a link
for your website.
Link Exchanges
This is one of the most important ways to
rank well for keywords and bring traffic to
your website. It is important to exchange
links or get one-way links from relevant
sites. The best way to do this is to
manually search for websites and blogs
related to your website and contact them for a
link exchange.
Coupons
Make coupons available on your website and
email them to your customers. Encourage them
to give the coupons to friends and family.
Free classified ads
Classifieds are a common way to easily make
posts for free, and reach large amounts of
people. Use services like Yahoo! Classifieds
to post free ads for your products and
services.
www.Kijiji.com
www.craigslist.org
www.backpage.com
classifieds.myspace.com
classifieds.yahoo.com
Forums
This is another good way to get backlinks
and traffic, but you need to contribute to
the forums and not just spam them with your
links. Become an active member of forums
that are related to your site, including
your website link in your forum signature.
By making intelligent and informative posts,
you encourage
people to check out the link in your
signature. The best way to do this is to
manually search for forums related to your
site and then sign up to start posting.
Social Bookmarking Sites
Social bookmarking sites can be an amazing
way to promote your website. What a lot of
people will do is write a killer article and
then submit it to the social bookmarking
sites to drive traffic to that article,
hoping it will get bookmarked a lot.
www.netscape.com
www.digg.com
del.icio.us
www.furl.net
www.stumbleupon.com
www.reddit.com
ma.gnolia.com
de.lirio.us
myweb2.search.yahoo.com
www.simpy.com
www.newsvine.com
Pay per Click Advertising (PPC)
PPC advertising takes a lot of studying to
do right, and can cost a decent amount of
money, but if your site is well designed and
converts well, or you are just looking for
traffic, it can be a very powerful marketing
tool when done right.
adwords.google.com
searchmarketing.yahoo.com
adCenter.Microsoft.com
Banner advertising
The most popular form of advertising on the
Internet is currently banner advertising. A
banner could be a graphic image or link on a
page of website. Banners commonly advertise
a product, service, or just another website. Some sites don’t let you create
animated banners, but if you have a very eye
caching static banner on a good site it can
get you traffic.
The best way to do this is to manually
search for websites and blogs related to
your website and contact them for a banner
exchange.
Print Advertising
Print advertising can be very useful when
advertising in a specific location.
Some print advertising:
Newspaper Ads
Magazine Ads
Yellow Pages Ads
Brochures
Stationery Packaging
Postcards
Posters
Flayers
Business Cards
|
